Software built, advertising run and subscription services operated from Edinburgh, since 2014.
Plumbytes Software LP is an independent technology partnership. We develop web and mobile software, manage paid advertising on Google, Meta and Microsoft, and operate our own subscription-based online services.
What we do
Three lines of work, usually in combination. The same partnership designs the software, runs the advertising that brings people to it, and keeps the service running afterwards.
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Advertising services
Planning, setting up and managing paid campaigns on Google Ads, Meta and Microsoft Advertising. We handle account structure, conversion measurement, bidding and budget pacing, creative rotation and reporting, with a strong emphasis on measurement that holds up to scrutiny.
- Google Ads
- Meta Ads
- Microsoft Advertising
- Conversion tracking
- Reporting
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Software development
Web applications, mobile apps for iOS and Android, back-end services and the integrations between them. We take projects from specification through build, release and ongoing maintenance, and we work comfortably inside existing codebases as well as starting fresh.
- Web platforms
- iOS and Android apps
- APIs and integrations
- Payments and billing
- Maintenance
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Operating SaaS products
We build and run our own subscription-based online services. Operating software day to day, with real customers, hosting, billing, support and compliance, is a discipline in itself, and that experience informs everything we do for others.
- Hosting and infrastructure
- Subscription billing
- Customer support
- Compliance
How an engagement runs
Most work follows the same four stages. Smaller pieces of work skip straight to the build; longer-term arrangements loop through the last two stages every month.
Scope
We agree what is being built or managed, what success looks like and how it will be measured, in writing, before any work starts.
Build or set up
Software is developed in short, reviewable increments. Advertising accounts are structured, tracking is verified and budgets are set.
Launch
Releases and campaign launches are staged, monitored and checked against the agreed measures during the first days.
Operate and report
We keep systems running, optimise campaigns and send plain, regular reports showing what was spent, what happened and what changes next.
An Edinburgh partnership, working internationally
Plumbytes Software LP has been registered in Scotland since 2014. The partnership works with businesses in the United Kingdom, Europe and further afield, and the team works remotely across several time zones.
We work under confidentiality agreements as standard and do not publish client names, project details or case studies. If you would like references for a specific kind of work, ask us and we will arrange an introduction where our clients agree.
- Measurement first
- Nothing is launched until the numbers it will be judged by can be trusted.
- Plain reporting
- Reports say what was spent, what it produced and what we recommend. No padding.
- Long-term operation
- We prefer arrangements measured in years, and we build and configure accordingly.
- Own the stack
- Clients keep ownership of their ad accounts, code, domains and data at all times.
Tell us what you are working on.
Write to [email protected] or use the contact page. We reply within two working days.
Contact us